Senior Creative Strategist

Strategy · London, London, City of
Department Strategy
Employment Type Full Time

The Senior Creative Strategist is a critical role at Smyle, contributing to the creative work that we do by developing insights-driven briefs and working with the creative team to deliver strategic ideas to solve an array of client challenges. 


Key Accountabilities


  • Receiving, interrogating and (sometimes!) challenging the client brief
  • Conducting research as needed to develop insights to inform creative solution that delivers perfectly to the brief
  • Development of clear creative brief documents including strategic ‘thought starters’ and guidance to inspire ideation and creative responses across experiential and digital campaigns and activations
  • Briefing to creative planner/creative team to kick off creative work
  • Reviewing creative work and responses to brief to ensure it stays on brief
  • Building, developing and crafting pitches / presentations alongside creative planner, designers and production team
  • Presenting insights to, and testing concepts with clients in lead-up to creative pitch
  • Leading on pitching our thinking and ideas to clients
  • Staying abreast of global trends, B2B, B2C, Internal, Influencer comms trends
  • All other duties appropriate to the role


We are passionate about finding new, innovative, inventive  thinking and approaches that deliver exciting, fresh ideas and value to both Smyle and our clients. We encourage all our people to bring their imagination and entrepreneurial spirit to Smyle each day, championing this thinking to ensure we do the best, forward thinking, leading work.


About You


  • Superb communications skills
  • A keen interest in societal, business trends and insight into what makes human beings tick. 
  • Some experience with live events
  • An advertising planner background is a plus too
  • The strategic planner must embrace and champion Smyle’s behaviours - Be Passionate, Be Smart, Be Creative


Diversity & Inclusion


We’re striving to be an agency with purpose; investing in ourselves and our team to play our part to contribute to challenges we face in society across diversity, inclusion, mental health, well being and sustainability.


We’re committed to creating an agency where every voice, every perspective, every great idea can be heard. A place where our people feel like they can truly belong.


We also know our people have busy, varied lives, and so we’re committed to finding ways to create space for our people to be able to do their work in more flexible ways that better suit them. Ask us about our agile working initiative, FLEX!

Thank You

Your application was submitted successfully.

  • Location
    London, London, City of
  • Department
    Strategy
  • Employment Type
    Full Time